8 skäl till para ihop kultur och näringsliv

1) Varumärkesbyggande
Att förknippas med kultur kan skapa trovärdighet och goodwill åt företagets varumärke. Att samarbeta med rätt företag kan ge status åt en kreatör.

2) Marknadsföring av produkter och tjänster
Kreatören kan arbeta med den konkreta utformningen av marknadsföringen, men också delta i målgruppsdefiniering och omvärldsbevakning

3) Mediebevakning / positionering
Kultur attraherar medial uppmärksamhet. Ett intelligent kultursamarbete gör att företaget syns i mediabruset och även hos nya målgrupper

4) Omvärldsbevakning / trender
En del av kulturens uppgift är att iaktta världen runt omkring. Använd den kunskapen på rätt sätt!

5) Projektkunskap
Många kreatörer arbetar i tidsbegränsade projekt och vet hur man prickar in formtoppar till rätt tidpunkt. En användbar förmåga i de flesta organisationer

6) Idéutbyte med forskare och utvecklare
Att skapa konst är att uppfinna nytt och se det som ingen sett förut. Idéutbyte kan vara givande i utvecklingen av nya produkter och tjänster

7) Idéutbyte med ledare och chefer
Kreatörer processar en ständig ström av idéer. Detta ger dem nya impulser och infallsvinklar. Det kan hjälpa företagsledare att se sin verksamhet med nya ögon.

8) Friskare personal
Kultur har en unik förmåga att öka känslan av välbefinnande. Finns det tomma lokaler i företaget? Låt en teatergrupp eller en konstnär använda dem. Häpnadsväckande resultat har uppnåtts bara genom att arbeta i samma lokaler.

(Källa: NäringslivKultur & Passion for business 6/09)

Upplagt av Maria Österåker October 28, 2009 i Kreator

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